Exchange

Publishers

 
Publishers maximize revenue while directing content
Koove automatically displays the highest-bid ads available per impression on publisher’s pages (in real time) each time a user visits. While Koove does “take over” in some aspects, you (the publisher) remain in full control. You determine which advertisers, which content and what prices will be accepted on your site.

You can even ban certain product types, certain ad formats and more as well as set minimum bid amounts for your inventory. With full reporting capability, you can also view ongoing statistics of your inventory to gauge performance and make adjustments when necessary. We do the heavy lifting but you maintain full control.
 
 

Advertisers

 
Advertisers pinpoint viable target customers
Advertisers can gain immediate visibility into a wealth of collective ad inventory they would have otherwise had to expend substantial resources to find and view. Utilizing keywords, semantics, intelligent goal-based bid rules, defined budgets, and more, the Koove network pinpoints the right ad targets, at the right times and at the best rate.

This helps you most cost-effectively and efficiently meet your specific ad campaign goals. Koove truly helps you reach your target buyer based on user profile and behavior-based inventory categorization. With real-time statistical reporting you can keep a close eye on your ad performance and modify your settings on the fly to improve overall performance or fine-tune your targeting.